Internet users in the US conduct 5 billion searches every month directly on major search sites, and a recent Harris Interactive Poll reported that more than 80% of consumers now research health information online. Imagine how many of those Internet users are actually prospective patients in your area looking for the services you offer, and the money you may be leaving on the table. Search engine marketing is going to revolutionize the way you use your website and how the internet will reach the clients your are giving away to your competition everyday- saving you money and increasing ROI. Consumers are shifting from more traditional types of media consumption to the internet in a new online world. Every day seniors are using the internet to research living options for their parents and themselves. A 2006 Pew Internet study found that 84% of people aged 50-64 reported using the internet for information gathering. As this segment of the population continues to become more internet-savvy and more interested in learning about thier options, your organization’s website will become an ever-increasingly critical part of doing business. Building word of mouth, creating a referral pipeline, and providing proof of care are still the backbone of an effective marketing strategy. However, the dramatic change is how the public demand will effect the way you create this referral dialogue. The availability and the amazing functions of the internet and smart phones have changed how the public expects to receive messages, and to stay in contact. According to Deloitte data, 2009. Baby Boomers are using social media in huge numbers; this age demographic was the fastest growing among Facebook users, with women 55+ leading the way (+175%) and men 55+ trailing just behind (+138%). There are significant opportunities online to measure and improve the efficiency of your website visibility in the search engines, social media, and video sites. We have developed a search engine marketing platform to optimize the sources that provide the best return on marketing spend by targeting your local online market. We are giving your business access to literally thousands of daily searchers, efforts that will produce the most profitable customers. We intended to raise the visibility of your website in the search engines and social media sites across a broad section of targeted keyword search phrases. By providing content-rich media to the search engines, we are able to position your home health care business as a leading provider and expert in the field of home health and private care through the use of various internet marketing tools including:
· Targeted Keyword Research
· Video Marketing
· Article Marketing
· Social Media and Web 2.0 Properties As a result, your agency presents an exclusive, branded look that routinely increases your visibility to the private care client segment and targeted referral sources. The quality and volume of our media distribution will launch your home health care business onto the search engine results pages and rank them above the competition. The goal of the initial media blast is to put your home health business on page one of Google™ searches and to increase traffic and brand recognition within days from start date. All of this is designed to increase client base and revenue without substantially increasing the advertising budget, while at the same time establishing your home health care business as the premier home health and private care provider. Continued keyword targeting and SEO maintenance will keep the website on page one of relevant searches while increasing the volume and range of keyword search phrases You have a unique opportunity to get in front of the competition and position your business online, as the premier home health and private care provider in your area. By dominating the search engine results pages, your business will gain exposure and market share that is now being left on the table. Your website can now be a very powerful addition to your marketing arsenal. Go to: http://www.davidlorensullivan.com/marketing-home-health-care/ for details of the benefits of Search Engine Marketing for the home health care industry and answers to your questions.